The design strategy aims to shift the brand identity from appearing like a fast food chain (i.e. McDonalds, Five Guys) into a clean food place (i.e. Panera, Chipotle). The current logo includes a burger icon that has brand recognition, but the lo-contrast, dull colors do not look appetizing. The strategy is to keep the red and yellow colors, brighten them up, and add green to communicate fresh food. In addition, a new social media campaign would be created to announce the expansion and keep customers updated on new burger creations.